Posted 08/06/2013 at 10:12 AM
Posted 4 years ago
1. Quantity is qualification
Create great blog content very regularly and very often. People have a natural affinity to want to link to great blogging. At the heart of it all is the willingness to think, talk, write, and walk for consumers. Answering their questions; addressing their needs; simply giving them the information that they seek. Honing the craft of creating great blog content is one that requires a sharp focus and a diligent work ethic. There is no substitute for greatness where steady blogging is concerned.
2. Connect the dots (so to speak)
From your own blog, link to other blogs. Obviously, a blog is meant to be a very useful social tool. The more you link to other blogs, the greater is the chance that one of those bloggers will reciprocate, and return the favor. It turns out that linking to other blogs is critical for a number of reasons: A. By linking to other blogs you are providing additional information for your readers which they will surely appreciate – certainly if you link to someone who gives a different perspective or technical input, in comparison to your blog. B. Did you know that you can support your opinions and knowledge with other posts and in the process, build your credibility? C. Many of the sites you link to will leave a comment about your blogs. D. Linking to other good blogs and posts will have a positive effect on your SEO, as search engines give you credit for outgoing links when assessing your blog’s ranking.
3. Roll with the changes and offer a constant influx of new information: Put in place an RSS feed for your blog.
Since RSS is a format for delivering regularly changing web content with many news-related sites, weblogs and other online publishers syndicating their content as an RSS Feed to whoever wants it, you will easily stay informed by retrieving the very latest content from the sites that interest you.
You don’t need to join each site’s email newsletter to find out what’s current. You don’t need to visit each site individually, thus saving precious time in your day.
News Aggregator or Feed Reader software is what makes the user able to grab the RSS feeds from a variety of websites thus displaying them for you to read and utilize.
4. Display resource lists
Creating resource lists are helpful content for your readers, as well providing great ‘link bait’. Comprehensively building a mighty resource list will make it easy for other bloggers to link it up to their own posts instead of organizing and overseeing, and rehashing that content themselves.
5. Go to the head of the class
Do you know what will get you to rise to the top of the SERPs (due to the freshness component of Google’s algorithm)? Doing some premium newsjacking: Being the first blogger to comment on a news event.
Others will link to your winning content in their own accounts of the story. Simply, because you got there fast and first.
6. Administer a survey, sharing the data with others
What you will do is conduct the data collection, and give a good sprinkling of high authority sites access to the findings afterwards. It is a good bet that they’ll do some promotion and inbound linking for you to make sure you have a great sample size. Now this is thinking out of the box.
7. Invent case studies about your most prestigious clients.
If you make these impressive clients look good in case studies about what business it is that they do, you can surely count on them linking to your site.
8. For this next one: I have got to ask: Have you thought of writing guest blog posts?
Take your best blogs and shop them around to where they’d be a good fit as a guest blog. Then when your blog has been accepted, that’s when you’ll find that they are quite willing to give you an inbound link as per your post.
9. Making templates.
Oh boy, what template would make a person’s job easier? Let’s say, for example’s sake, you are a designer and you create a library of downloadable business card templates upon which others could link to. Obviously, others would be linking over and over and over. It’s just this type of fit-for-bookmarking content that is the kind of content that gets tons of inbound links.
10. Write a press release about interesting company news.
Post it up on your website, and send out your releases to one of the big newswires to get more coverage.
(Or it can be a joint press release when your news involves another company. And this, in turn, can reach thousands of other related sites, that in a press release about only your company, perhaps may not have linked to your site.)
In conclusion, there is one more chestnut of information to impart to you. One that certainly applies to building inbound links. It may not be something that you come across every day. So, as a man named Dale Carnegie once remarked, ‘There is nothing like the sound of one’s own name’. In keeping with that phrase, we can add for the sake of building inbound links: ‘There is nothing like the sound of hearing one’s company named’.
Good luck everyone, and to the winner “the spoils”.