Twitter Rolls Out Instagram-style Photo Filters

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Posted 5 years ago

Twitter has announced updates to both its iOS and Android apps, with a feature allowing members to apply Instagram-style filters to their photos. The move is probably the final nail in the coffin for the relationship between the micro-blogging site and Instagram and comes just a day after it was revealed by TechCrunch amongst others, that the Instagram photos will no longer be shared on Twitter.

The rift between two of the most popular social media sites has been deepening ever since FaceBook outbid Twitter to buy Instagram back in April. On Sunday, news broke that photos from Instagram were no longer showing up on tweets. Twitter soon confirmed that this was the case with a message on their Status blog that read:

Instagram has disabled photo integration with Twitter. As a result, photos are no longer appearing in Tweets or user photo galleries. While tweeting links to Instagram photos is still possible, you can no longer view the photos on Twitter, as was previously the case.”

Users are experiencing issues with viewing Instagram photos on Twitter. Issues include cropped images. This is due to Instagram disabling its Twitter cards integration, and as a result, photos are being displayed using a pre-cards experience. So, when users click on Tweets with an Instagram link, photos appear cropped.”

Twitter has moved quickly to provide users with a solution by introducing the new feature that is powered by online and mobile photo editing SDK company, Aviary. With the speed of which the update was released, one wonders whether Instagram knew about Twitter’s impending plans and decided to cut all ties as a result.

Twitter has described the key features of the new app in the Google Play Store:

Create beautiful photos right within Twitter, with filters powered by Aviary.

Apply one of eight different filters to instantly add a new look and feel to your photos

Choose a filter by comparing all your options in a convenient grid view or by swiping through each version

Make your photos pop with balanced light and colors by tapping the auto-enhance wand

Crop and scale to frame the action the way you want”

One immediate advantage that the feature has over Instagram is the ability to display photos in a grid view, letting you see thumbnail previews of your image after each one of the eight filters is added; but apart from that there is nothing ground-breaking, leading many people to feel that it is merely a defensive move against the ever-popular Instagram.

Instagram is without a doubt the best at what it does, and has created a real identity for itself. I guess only time will tell whether people take to the new Twitter option, or continue with posting tweets Instagram links. Given the roll that Instagram is on at the moment, I expect the latter.

– Anthony Carter

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