Tags: AdCenter, advertising, Adwords, Bid, Bing, Budget, business, campaigns, Google, Google Adwords, landing pages, Paid Search, pay per click, PPC, Quality Score, Search, search engines, Search Marketing, target advertising, traffic, website, Yahoo.
Posted 10/10/2013 at 3:15 PM
Posted 4 years ago
Paid search has emerged as an interesting marketing avenue. This marketing strategy has developed as a really effective tool for not only large corporations but for small businesses as well. The best part is that with Paid Search, people can set a particular budget limit for their marketing campaign. This way, paid search marketing can fit all budgets.
In fact, paid search marketing is a good option to boost traffic to your website. In this article, we will discuss whether paid search leads to more business, and how to get started.
Reasons to use Paid Search marketing
Online exposure to a business has become more common, where almost every consumer is relying on the internet to get information before buying anything. In such a situation, poor or no exposure can harm a business very badly. Despite the fact whether you have amazing products to offer, if you are not active online, you might have to struggle to get them off your shelf. Paid search marketing provides the perfect way to ensure that your business is getting the right exposure to ensure its success.
How paid search marketing can drive traffic to a website
How to get started with the paid search engines
Some of the popular paid search programs include Google Adwords, Yahoo, Bing and so on. Let us see in brief how they work.
Google Adwords is the most popular form of paid search advertising. By using Adwords, you can easily advertise on Google and get your ad featured in front of a large amount of potential customers. Adwords offers the PPC (pay-per-click) form of advertising. In this model, advertisers can bid on particular keywords, which they want to activate for their sponsored ads. These ads will appear in the results page of Google’s search engine.
Depending on the Bid and Quality Score, Google decides which ads to feature and in what position. However, there are different factors that determine the Quality Score, but the primary one is “Relevance.” And the higher the Quality Score, the better the Adwords ad positions that advertisers receive.
Yahoo! & Bing
Like Adwords, Yahoo! is another paid search that most advertisers seek to use after Google. Yahoo! being cost effective is quite popular as well.
Bing is another such paid search engine that people use readily these days. Earlier known as MNS Search, which dates back to 1999, Bing is a product of Microsoft and has many genuine users.
When advertising with Bing through paid search ads, you can expect your ads to appear on Bing search and on their partner sites as well.
As per an alliance created by Yahoo! and Bing in 2010, the two search engines sell advertising together. This means that all ads taken from Bing will appear in Yahoo! and similarly, Yahoo! ads will appear in Bing. That means consumers get huge return in terms of advertising by using Bing and Yahoo! paid search engines.
More about how Yahoo! and Bing search works:
Overall, Paid Search is the perfect way to advertise your product and boost your business.