Posted 02/13/2013 at 9:19 AM
Posted 4 years ago
Vertu, the luxury phone brand once owned by Nokia, has taken the covers off its first Android-based smartphone, the Vertu Ti.
The British company is renowned for its showy overpriced devices and this is the first since breaking away from Nokia and the Symbian operating system. Android is definitely not an OS associated with the debonair, but Vertu has certainly done its best to cater to those with more money than sense.
Delving beyond the dazzling exterior, the Vertu Ti is in fact nothing more than a mid-range smartphone, sporting a 3.7-inch display, 8-MP rear-facing camera, 1.3-MP front-facing camera, 1250mAh battery, a decent dual-core 1.7GHz processor and 64GB of internal memory. Also on board is the now slightly dated Android 4.0 Ice Cream Sandwich. Decent specs, but far from Samsung Galaxy SIII standards and already behind the times in the fast moving world of the smartphone. However, unlike most phone makers, Vertu is not about outstanding phone performance; no, this company is all about style and elegance.
So how much is it?
For a phone packing these specs you’d probably expect to pay no more than $350 for a prepaid handset, but a quick glance at the Ti will make it clear that this device possesses much more than a polycarbonate casing, and demands more of your money as a result – a lot more!
Boasting a brushed Titanium and real leather chassis and a scratch-resistant sapphire screen that is capable of surviving a strike from a 110-gram ball bearing, the Vertu Ti is priced at an eye-watering £6700 (around $10,600)!
The first choice of phone for your next contract it may not be, but Vertu is not marketing this device towards the everyday consumer, rather those that appreciate what the company has to offer.
“Vertu Ti is a pivotal product for Vertu. It is where the timelessness of Vertu design meets contemporary technological elements,” said Vertu’s head of global design Ignacio Germade. “Long standing Vertu customers will appreciate the style, the weight and the materials, while those yet to experience Vertu products will engage with the clean, elegant lines, superior feel and contemporary operation.”
If you’re still struggling to come to terms with the startling price tag, let me put you in a further state of shock by telling you that the £6700 model is only the entry-level device! If you fancy picking up the Titanium Pure Black Model, you’ll need £8,000 (almost $12,500), the Titanium Black Alligator version will cost £8,900 ($13,875), and if you really want to push the boat out for the Black PVD Titanium Red Gold Mixed Metals version, a bank loan of £13,900 (approximately $18,600) will be required.
To make cost seem a little more realistic, access to Vertu’s concierge service and the company’s Vertu Certainty security system are included as standard.
The Vertu Ti is being rolled out to 500 stores around the world this month and you can see Vertu’s official video of the smartphone here.