What’s best for your business? A mobile site or an app?

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Posted 4 years ago

What's best for your business? A mobile site or an app?When your business is deciding between a mobile site or an app, the pros and cons of each are to be considered.

So, for this second decade of a busy century of brisk business, we have come up with Mobibud. Visit Mobibud.com and See a free preview of your new mobile website converted from your current website.

Meanwhile, MateMedia is leading the charge for projects that require iOS App Development & Promotion, for the iPad & iPhone, and Android development.

We encourage you to exam your business needs: What are your trying to accomplish?

What do you want to do best? What do you want your users to experience when they visit your app/site?

What is your budget?

It is clear that once you have answered those few questions, you may know which route to choose (as you browse the following pros and cons of mobile website and app development)

Mobile Websites: The Pros

It is less expensive to develop than an app.

The content can often be managed from your existing content management system, through the use of plugins that work with WordPress, Joomla, and Drupal.

Your mobile site can be easily found and accessed via search engines, websites, and blogs.

And a single mobile site is workable on any mobile platform.

Mobile Websites: The Cons

What does it lack?

Not being listed in an app store can possibly reduce visibility.

The inherent functionally within the smartphone cannot be accessed. Examples of that is the smartphone’s camera, push notifications and GPS.

Apps – Here’s The Pros:

Distribution is through native app stores which enhances distribution. It can work offline. There is a single click launch from the icon. All of the smartphone’s native functionality (as earlier said – that would be – camera, push notifications, and gyroscope) is integrated fully in the app.

Apps – Here’s The Cons:

Apps cost more to develop and take more time to develop.

Each platform’s code must be developed separately.

Publishing or certifying: App stores charges fees for this.

Before you can distribute you require approval of platform.

And lastly, apps require manual download.

Cost could definitely be a deciding factor.

But with an ample budget at hand, why not have one of each? A mobile site and an app.

Now that’s dynamite!

What you put in to your pursuit of the denizens of the mobile user customer revolution, will certainly return back to your business in a big way.

Then again, besides cost-effectiveness, there’s simply the matter of what suits your business best.

Say your business develops interactive games, then probably an app is going to be your best bet. But, if your goal is to offer mobile-friendly content to a large audience, then the way to go would seem to be a mobile website.

Rule of thumb:

Developing a mobile web presence requires that your first step be a mobile website, whereas an app is useful for developing an application for a very specific purpose that cannot be effectively accomplished using a web browser.

More to consider: If your aim is to deliver content and establish a broad mobile presence that can be easily shared between users, or your mobile goals are basically marketing-driven, then a mobile website is the logical choice.

Conversely, if your goal is to interactively engage with users, or to provide an application that needs to work more like a computer program than a website, then clearly an app is going to be requisite.

The best thing about it all is that you have MateMedia.com and Mobibud.com as your resident expert in the field of mobile websites and app development.

MateMedia knows your business not only demands the best but deserves to be explained the clear best choices for maximum effectiveness towards returning dividends.

Get started today!

– Rich Casale


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