Posted 09/18/2013 at 8:23 AM
Posted 4 years ago
WhoSay, the social media publishing platform that is driven by celebrities, has released an iOS app that aims to connect fans with their favorite celebs.
WhoSay has become quite the celebrity favorite since being founded back in 2010 by Steve Ellis and talent agency CAA. Designed to let celebrities, sports stars, and musicians share their photos, videos, and other content across social media, the service has amassed a user base of 1,500 famous people. This includes the likes of Tom Hanks, Channing Tatum, Sofia Vergara, Eva Longoria, and Novak Djokovic, who together have a reach of over 1 billion connections on places such as Twitter and Facebook.
“WhoSay’s celebrity members now have a place to tell their story, their way,” said company CEO Steve Ellis in a statement. “We give them an easy way to speak directly to their most important and loyal fans across the entire media landscape, and for the first time ever we make sure they share in the value they create from their original content and their fan relationships.”
The app operates as a customizable digital magazine that is filled with content from WhoSay members. Celebrity fans that use the app will be able to select people to follow and browse through WhoSay’s curated content.
Ellis said that the app is the ‘first entertainment magazine created by entertainers themselves’ and it seems to be a win-win for both artists and their fans, with celebs getting some of the revenue generated and the public getting exclusive content direct from the entertainers themselves.
WhoSay currently has 2 million registered users and attracts around 12 million visitors per month; however, Ellis says that his service will avoid going down the social network route. “All we want to do is give this a richer contextual editorial mix,” he said.
WhoSay is available to download now for free from the Apple App Store.